You raised concerns about lead quality and do-not-call complaints. Rather than guess, we analyzed the actual conversations — every text message and intake-call transcript on our leads — to find the root cause. Here's exactly what's happening, what we've already changed, and where we need RLM's help to close the loop.
What we found
1. The Facebook instant form leaks non-diagnosed people — by design
Facebook's lead form cannot block someone who answers "No, I'm not diagnosed." It still delivers — and bills — that person as a lead. In our sample, roughly 4 in 10 leads on the top ad had self-reported no Parkinson's diagnosis, yet they still flowed to reps. That's the source of most "why are you calling me?" reactions.
2. Naming "Parkinson's" in the ad is the single biggest quality lever
Ads that explicitly say "Diagnosed with Parkinson's?" were the only ones that produced form-confirmed diagnosed claimants. Image-only "pesticide/farm" ads pull people who were near the spraying but were never diagnosed — and often didn't realize the ad was about Parkinson's at all.
3. The biggest remaining issues are operational, not targeting
The real leaks are in the hand-off and follow-up, where qualified people are being lost:
- The "No" answer never reaches the rep. The diagnosis answer exists in the data but isn't shown on the contact before dialing — so reps call self-reported "No"s blind.
- Reachability + callback number. The dominant outcome is 8–16 unanswered voicemails, and warm prospects told us they couldn't call back the number that called them ("it switched to a completely different number").
- Spanish-speaking qualified leads are being lost outright — at least one diagnosed, exposed farm worker couldn't be intook because of language.
- E-signature friction is dropping otherwise-signed elderly claimants who need a family member to complete DocuSign.
"I lived here my whole life… the orchards are gone now, they knocked down all the trees and built houses over them."
"They were very lax on safety precautions back then — real lax. Those chemicals got all over us."
"My husband's a farmer — was he the one that sprayed it?"
These are the genuinely qualified claimants. Note the pattern: lifelong Central Valley residents, exposure often through a spouse's farm work.
What HappyWP has already done
| Action | Status |
|---|---|
| Diagnosis-gated landing page — a "No" can't get through; replaces the leaky instant form as the screen | In build |
| Reworked every ad to lead with "Parkinson's", not just pesticide exposure | Done |
| Paused the mis-targeted "dignified senior" ads; concentrated budget on the condition-named winners | Done |
| Stood up weekly AI voice-of-customer monitoring of texts + call transcripts to catch quality issues in near-real-time | Live |
Where we need RLM's help
These four are on the CRM / intake side — outside our reach, but each one is currently losing qualified cases:
| Surface the diagnosis answer & auto-skip "No" before a rep dials, so no one calls a self-reported non-diagnosed lead. | RLM |
| Consistent callback caller-ID. Warm prospects can't return the call because the outbound number rotates — set a single California callback line. | RLM |
| Spanish-language intake — the Central Valley ag population is heavily Hispanic; diagnosed Spanish-speaking leads are being dropped. | RLM |
| Simplify e-sign for elderly claimants (family-assisted signing) — several qualified people stalled at DocuSign. | RLM |
The qualified claimant — so your reps know the gold
Bottom line: the campaign is generating real, qualified Parkinson's claimants — and we've pinpointed exactly where the rest are leaking. With the landing page going live and the four intake fixes above, we expect a marked drop in DNC complaints and wasted rep time, and a higher rate of signed cases per dollar.